I was recently chatting to a therapist who, quite unusually and interestingly enough, had proper marketing training as part of her therapy course. In fact it was an add-on course…
Massimo Gaetani10 December 2015
Pay Per Click (PPC) adverts have become for many companies the holy grail of advertising as they offer a clear and reliable way to publish specific adverts to a targeted…
Massimo Gaetani22 October 2015
We can in general assume that the prefix "Doctor" or "Dr" can identify people with two very distinct academic paths: Medical doctors, including various specialisations People with a PhD or Doctorate…
Massimo Gaetani21 July 2015
In a world where all businesses claim to be different by having a unique approach in the way they deliver their products and services, I decided to write this post…
Massimo Gaetani3 July 2015
Whether we accept it or not we live in a world dominated by social media; it’s easy for anybody to publish content which can potentially reach every person in the…
Massimo Gaetani4 June 2015
The majority of enquiries from practitioners interested in working at our clinic in Cambridge can be grouped into 4 main categories: Experienced practitioners working for the NHS who decide to…
Salus Wellness13 May 2015
I will define the perpetual student syndrome as the tendency for some professionals to go for new courses and specialisations every time they struggle to get new clients. They end…
Massimo Gaetani13 March 2015
In a world where social media has literally transformed the way we (should) market our businesses we can still find many businesses who embark in traditional marketing exercises; good news…
Massimo Gaetani12 February 2015
Public speaking is a great way to share knowledge with a group of people and it helps to demonstrate your expertise in a particular field or sector. Practitioners in Complementary…
Massimo Gaetani28 January 2015