It’s a fact that the cost of selling to a new client can be 3 times as much as selling to an existing one. It makes business sense to keep…
Salus Wellness28 March 2023
For people with any corporate experience, particularly those with an understanding of management accounts, the concept of cost of sales is given for granted. When you run a business you…
Massimo Gaetani5 May 2017
Words of mouth are the best form of marketing; many people are fully relying on the opinion of their friends and relatives in order choose a product or service, or…
Massimo Gaetani3 March 2017
Steve Jobs, founder and CEO of Apple, used to say that he did not need market research as he was always planning products and services which people did not expect.…
Massimo Gaetani11 January 2017
This post shares my experience in helping mental health professionals with their marketing and business development. It’s important to be aware that mental health is affecting a very large percentage…
Massimo Gaetani28 December 2016
This post is about the trade-off between spending time delivering your services as a practitioner in private practice and marketing your business in a variety of ways. If your practice…
Massimo Gaetani11 July 2016
In this post I will discuss some of the different ways people might be searching for you/your business on the Internet and in a few cases, with an increasing level…
Massimo Gaetani26 February 2016
In a world where any company in any sector should consider themselves a media company it’s becoming more and more relevant the need for constant and consistent production of good…
Massimo Gaetani5 February 2016
Having any kind of consumer business in Cambridge and ignoring students is a mistake that nobody can afford to make. With a student population estimated at around 30,000 individuals, which…
Massimo Gaetani21 January 2016