In this post I will discuss some of the different ways people might be searching for you/your business on the Internet and in a few cases, with an increasing level…
Massimo Gaetani26 February 2016
Having any kind of consumer business in Cambridge and ignoring students is a mistake that nobody can afford to make. With a student population estimated at around 30,000 individuals, which…
Massimo Gaetani21 January 2016
I was recently chatting to a therapist who, quite unusually and interestingly enough, had proper marketing training as part of her therapy course. In fact it was an add-on course…
Massimo Gaetani10 December 2015
I was having a conversation with a therapist a few days ago and I was explaining to him various marketing techniques he could use to attract new clients. The surprise…
Massimo Gaetani18 November 2015
Cambridge is a very international place and foreigners are representing a considerable percentage of the total population. Being myself one of them and having started a number of businesses over…
Massimo Gaetani28 October 2015
Pay Per Click (PPC) adverts have become for many companies the holy grail of advertising as they offer a clear and reliable way to publish specific adverts to a targeted…
Massimo Gaetani22 October 2015
We can in general assume that the prefix "Doctor" or "Dr" can identify people with two very distinct academic paths: Medical doctors, including various specialisations People with a PhD or Doctorate…
Massimo Gaetani21 July 2015
In a world where all businesses claim to be different by having a unique approach in the way they deliver their products and services, I decided to write this post…
Massimo Gaetani3 July 2015
Whether we accept it or not we live in a world dominated by social media; it’s easy for anybody to publish content which can potentially reach every person in the…
Massimo Gaetani4 June 2015