I was recently speaking to one of the therapists working at Salus Wellness and she was surprised about different prices charged by various practitioners offering similar therapies. According to her…
Massimo Gaetani3 October 2017
We recently recruited in short succession practitioner #60 and 61; my gut feeling would be to celebrate as it’s a great achievement. While celebration is an important aspect of acknowledging…
Massimo Gaetani22 March 2017
Words of mouth are the best form of marketing; many people are fully relying on the opinion of their friends and relatives in order choose a product or service, or…
Massimo Gaetani3 March 2017
Groupon is a great marketing tool, particularly to market new products and services, which has been around several years. At Salus Wellness we have been working with them since 2011,…
Massimo Gaetani8 February 2017
Salus Wellness is by far the clinic with the largest team of practitioners in Cambridge, probably in the whole of East Anglia. Ranging from Swedish massage to various specialised treatments…
Massimo Gaetani3 February 2017
Steve Jobs, founder and CEO of Apple, used to say that he did not need market research as he was always planning products and services which people did not expect.…
Massimo Gaetani11 January 2017
Happy new year to everyone; our 2017 in business started yesterday and I decided to begin my new year in business by committing to an increased level of content production…
Massimo Gaetani4 January 2017
This post shares my experience in helping mental health professionals with their marketing and business development. It’s important to be aware that mental health is affecting a very large percentage…
Massimo Gaetani28 December 2016
This post is about the trade-off between spending time delivering your services as a practitioner in private practice and marketing your business in a variety of ways. If your practice…
Massimo Gaetani11 July 2016